Affordable Care Act Marketplace Plan View

This project involved redesigning the Ascend Medicare and ACA Marketplace Sales and Enrollment platform to create a streamlined, consumer-focused experience for users reviewing their medical preferences and selecting a health plan. Building on Ascend’s existing Medicare design and codebase, the initiative aimed to create a unified platform that could serve both Medicare and ACA Marketplace users while meeting CMS compliance requirements. Key objectives included simplifying navigation, organizing plan information to reduce cognitive load, and introducing an enhanced comparison tool to support informed decision-making. By implementing a modular design framework, the platform could adapt to distinct regulatory needs and support future updates seamlessly. Despite challenges such as financial constraints and the complexity of merging requirements across different health insurance markets, the project established a user-friendly, scalable foundation that aligned with Ascend’s modernization goals, enhancing usability and positioning the platform for future growth in the insurance enrollment space.